Skip to content
Quality-KPI-Dashboard-Template-Someka-SS2

25 Most Important Quality KPIs & Metrics

Quality assurance is one of the most critical parts of production in companies. But how can we measure the quality in an exact manner? To track the performance of such an abstract and complex subject, we can use quality KPIs (key performance indicators) and with the correct metrics, we can reach the right results.

While you can easily use our Quality Dashboard templates to track your quality performance, we suggest you to read our post below to learn more about quality metrics and their purposes.

What is KPI in quality?

Quality KPIs or key performance indicators are used to define the overall state of any quality department in your business or company. They are also called quality key metrics.

Why should you track quality KPIs?

Without quality teams and departments, your product and services will lack standards and it will show in your retention numbers and such. To ensure you have the best quality assessment, you should start tracking quality metrics for your business.

Without quality teams and departments, your product and services will lack standards and it will show in your retention numbers and such. To ensure you have the best quality assessment, you should start tracking quality metrics for your business. For example, for demand-side platform advertising campaigns quality metrics are CTR, CTA, CR, etc.

What are the most important KPIs in quality?

While there are many quality metrics out there, you should use the right ones specifically for your business. That’s why we present you 25 most important quality key metrics in this article.

Quality Metrics

Quality KPIs

1. Net Promoter Score (NPS) 2. Number of Complaints per Period
3. Customer Retention Rate 4. Average Time to Solve
5. Average Time to Respond 6. Cost of Poor Quality (COPQ)
7. Cost of High Quality (COHQ) 8. Opportunity Estimation Metric
9. Quality Team % 10. Average rating score (ARS)
11. Cost of quality as % of annual revenues 12. Defects Per Million (DPM)
13. Scrap Rate 14. Yield / Efficiency
15. Throughout 16. Capacity Utilization Rate
17. On-time delivery (OTD) 18. Perfect order metric (POM)
19. Average training hours per employee 20. Manufacturing Cycle Time
21. Active defects 22. Rejected defects
23. Defects Fixed Per Day 24. Severe Defects
25. Supplier Defect Rate

1. Net Promoter Score (NPS)

Quality Metrics / Customer Satisfaction / Customer Relationship / Brand Value / Sales

Unit:[#] PointsIdeal Range:Maximum (Depends on the scale)Lower The Better?:No

Description:That metrics can be used to measure the loyalty or satisfaction of a customer. It shows the quality of relationship between customer and your company. The metrics numbers come from respondents/customers. NPS above zero usually is taken as good result. Respondents who rate your company are usually separated in tree groups: Promoters, Detractors and Passives. On average Promoters buys more, stay loyal customers, or even promote your company among other potential customers. The Net Promoter Score is calculated by subtracting the percentage of Detractors from the percentage of Promoters. Number of Passives increase the total number of respondents, and due to that it lowers down the final NPS.

Calculation Method / Formula:% of promoters – % of Detractors

Should be High or Low?:If the number is going down through a period of time, there might be some problem between your company and customers.

Belongs To:Quality KPI DashboardMetric Category:Customer

2. Number of Complaints per Period

Quality Metrics / Customer Satisfaction / Brand Value / Quality / Cost

Unit:[#] NumbersIdeal Range:MinimumLower The Better?:Yes

Description:Number of customer complaints due to poor quality services or products in a specific period of time.

Belongs To:Quality KPI DashboardMetric Category:Customer

3. Customer Retention Rate

Quality Metrics / Customer Satisfaction / Customer Value / Brand Value / Sales

Unit:[%] PercentageIdeal Range:The higher the betterLower The Better?:No

Description:It is the percentage of loyal customers who keep using/purchasing your products in the end of the measured period of time out of customers counted at the beginning of that period of time. New customers are not counted into this metrics. This can help you understand your strategies for keeping your customers.

Calculation Method / Formula:(CE-CN)/CS where CE – number of all customers, CN – number of new customers acquired, CS – number of clients at the begining of the measured period

Should be High or Low?:If the number is going down, you may search for reasons and try to implement some changes. Low number might indicate some new competitor on the market or some new interesting offers that can attract clients.

Belongs To:Quality KPI DashboardMetric Category:Customer

4. Average Time to Solve

Quality Metrics / Customer Satisfaction / Brand Value / Work Effectiveness / Work Time Management

Unit:[Days]Ideal Range:MinimumLower The Better?:Yes

Description:It is the average time to solve a problem. It may vary depending on many factors, how serious the problem is, was it some continuous error on the production line, is the problem easy to fix etc. Count from the moment when the issue appeared till closing the ticket.

Should be High or Low?:Target depends on the sector and the possible problems. Target should be possible short. Long time of waiting may conclude with lower NPS and ARS.

Belongs To:Quality KPI DashboardMetric Category:Customer

5. Average Time to Respond

Quality Metrics / Customer Satisfaction / Brand Value / Work Efficiency / Work Time Management

Unit:[Hours]Ideal Range:TargetLower The Better?:Yes

Description:It is the metrics which indicates the average timing to respond a customer even if the problem persists.

Should be High or Low?:Usually target is set no longer than few hours, long time of waiting may conclude with lower NPS and ARS.

Belongs To:Quality KPI DashboardMetric Category:Customer

6. Cost of Poor Quality (COPQ)

Quality Metrics / Cost / Quality / Customer Satisfaction / Brand Value

Unit:[$] MonetaryIdeal Range:TargetLower The Better?:Yes

Description:Summary of the costs for internal (scrap, rework, and re-inspection) and external failures (defects reach the customer, including adverse event reporting, warranty, corrections and removals, product liability and loss of brand reputation).

Should be High or Low?:Target depends on a sector, the smaller the better but close to zero is very unlikely, but growing number can give an important tip to increase budget for the COHQ.

Belongs To:Quality KPI DashboardMetric Category:General Management

7. Cost of High Quality (COHQ)

Quality Metrics / Cost / Quality / Customer Satisfaction / Brand Value

Unit:[$] MonetaryIdeal Range:TargetLower The Better?:Depends

Description:Total cost of what you have spent to create conforming products. These costs are mainly Appraisal (inspection and testing, quality audits and calibration) and Prevention costs (statistical process control (SPC), quality planning and training). Estimated budget for COHQ should be based on COPQ, client satisfaction and trust that can later help grow the company.

Should be High or Low?:Budget should be estimated on possible return on investment, growing NPS and ARS.

Belongs To:Quality KPI DashboardMetric Category:General Management

8. Opportunity Estimation Metric

Quality Metrics / Investment / Quality / Brand Value / Financial Strategies

Unit:[%] PercentageIdeal Range:Lower The Better?:No

Description:Depends on impact of the quality improvement multiplied by probability of this impact. It can show which changes might be worth to implement and which not necessary.

Calculation Method / Formula:Impact [%] x It’s Probability

Should be High or Low?:A higher value shows the effectiveness of decision making.

Belongs To:Quality KPI DashboardMetric Category:General Management

9. Quality Team %

Quality Metrics / Employee Management / Investment / Quality

Unit:[%] PercentageIdeal Range:TargetLower The Better?:Depends

Description:It shows size (number of employees) of the quality department comparing to all the company.

Calculation Method / Formula:# of Q dept. employees / # of all employees

Belongs To:Quality KPI DashboardMetric Category:General Management

10. Average rating score (ARS)

Quality Metrics / Customer Satisfaction / Product / Customer Relationship / Brand Value

Unit:[#] NumbersIdeal Range:The higher the betterLower The Better?:No

Description:Rating given by the end users who already/previously used your products or services and can give some real point of view on your products.

Should be High or Low?:If the number is going down through the months of tracking, either your quality is going down or there might me competitor on the market with better quality or much lower prices.

Belongs To:Quality KPI DashboardMetric Category:General Management

11. Cost of quality as % of annual revenues

Quality Metrics / Cost / Quality / Customer Satisfaction / Brand Value

Unit:[%] PercentageIdeal Range:TargetLower The Better?:Yes

Description:Percentage of total annual cost spent by Quality department to the total annual company costs.

Belongs To:Quality KPI DashboardMetric Category:General Management

12. Defects Per Million (DPM)

Quality Metrics / Cost / Quality / Budget Management

Unit:[%] PercentageIdeal Range:Target (in the manufacturing industry on average is around 75 PPM)Lower The Better?:Yes

Description:Number of Defective parts among all total manufactured parts in every million. The biggest challenge is to be able to detect all the defective parts. Otherwise if your measurement is wrong it may affect really badly on the complaint number from the customer.

Calculation Method / Formula:Defective Parts/TotalParts) x 1.000.000

Should be High or Low?:Depending on the level of automatization, sector or complexity can be rated lower or higher. If the number grows there should be performed an investigation to find where the problem lies and taken some steps.

Belongs To:Quality KPI DashboardMetric Category:Inventory

13. Scrap Rate

Quality Metrics / Cost / Quality / Improvement Management

Unit:[%] PercentageIdeal Range:MinimumLower The Better?:Yes

Description:Scrap rate is the percentage of materials sent to production that never become part of finished products. This metrics allows to estimate materials supply needed.

Calculation Method / Formula:rate = Total Scrap / Total product

Should be High or Low?:If the budget for the COHQ to low the number of scrap can rapidly go up.

Belongs To:Quality KPI DashboardMetric Category:Inventory

14. Yield / Efficiency

Quality Metrics / Cost / Quality / Improvement Management / Product / Inventory

Unit:[%] PercentageIdeal Range:The higher the betterLower The Better?:No

Description:Yield is the percentage of the correctly manufactured goods (including the rework on the production line) to the total manufactured goods.

Calculation Method / Formula:Y = (I)(G) + (I)(1-G)(R)
I = planned production parts number
G = correct parts [%] R = reworked parts available for sale [%]

Should be High or Low?:You can increase the ratio by investing in rework processes and increasing quality of equipment, providing trainings for employees

Belongs To:Quality KPI DashboardMetric Category:Inventory

15. Throughout

Quality Metrics / Inventory / Work Efficiency / Profitability / Capacity

Unit:[#] NumbersIdeal Range:TargetLower The Better?:No

Description:Throughput is the quantity of goods that company produce over a given time period. It does not mean only the capability of the production but the production that is impacted by capacity and market/client demand.

Calculation Method / Formula:(Total Units/Processing Time) x (Processing Time/Total Time) x (Good Units/Total Units) or in a shorter way (Good Units/Total Time)

Should be High or Low?:Depends on the market or the client demand. If the number is higher than the demand it might mean there is too many people working, to many equipment for not big enough work target.

Belongs To:Quality KPI DashboardMetric Category:Inventory

16. Capacity Utilization Rate

Quality Metrics / Time Management / Work Efficiency / Market Demand / Market Share

Unit:[%] PercentageIdeal Range:Close to 100%Lower The Better?:No

Description:Capacity Utilization Rate is the percentage of total output capacity used at any given point.

Calculation Method / Formula:(Throughout/Potential Output) x 100

Should be High or Low?:Dropping percentage may indicate problems on the line, machines downtime, some injuries or new unexperienced workers.

Belongs To:Quality KPI DashboardMetric Category:Inventory

17. On-time delivery (OTD)

Quality Metrics / Customer Satisfaction / Cost / Transport / Delivery Management / Inventory Management

Unit:[%] PercentageIdeal Range:Close to 100%Lower The Better?:No

Description:This metrics is calculated as the percentage of units delivered on time out of all delivered units.

Calculation Method / Formula:The formula stands for (Delivered goods within OTD)/ (All delivered goods)

Belongs To:Quality KPI DashboardMetric Category:Time Optimization

18. Perfect order metric (POM)

Quality Metrics / Operational Efficiency / Work Efficiency / Customer Satisfaction / Time Management

Unit:[%] PercentageIdeal Range:Close to 100%Lower The Better?:No

Description:The percentage of orders that arrive complete, on time, damage-free (reworked included) and with a correct invoice.

Calculation Method / Formula:The formula stands for POM = (%Complete) x (%On time) x (%Damage free) x (%Correctly invoiced).

Should be High or Low?:If the number goes much below 100, there should be estimated increase of total production. However, this can increase also costs a lot.

Belongs To:Quality KPI DashboardMetric Category:Time Optimization

19. Average training hours per employee

Quality Metrics / Employee Satisfaction / Employee Management / Budget Management / Quality / Work Efficiency

Unit:[Hours]Ideal Range:TargetLower The Better?:No

Description:This metrics shows you the average training hour of an employee. Training may increase the quality and decrease in the future cost of fixing mistakes.

Calculation Method / Formula:You can calculate it as: (Total number of training hours) / Total number of employees

Should be High or Low?:Target should be estimated based on evidence and comparison between higher and lower qualified workers.

Belongs To:Quality KPI DashboardMetric Category:Time Optimization

20. Manufacturing Cycle Time

Quality Metrics / Cost / Investment /Work Time Management / Work Efficiency / Equipment Efficiency

Unit:[Days]Ideal Range:TargetLower The Better?:Yes

Description:This is the average time needed to product of one unit from beginning till the finish. It should not be misunderstood with lead time witch measures whole time step by step and makes a summary of all steps time. Cycle time is usually much shorter and depends on how good orchestrated manufacturing cells are.

Calculation Method / Formula: units production time / number of produced units

Should be High or Low?:Lowering the time depends on correctly analyzed and planned production steps. If number start to grow that may be caused by some unexpected issues or some production time outs.

Belongs To:Quality KPI DashboardMetric Category:Time Optimization

21. Active defects

Quality Metrics / Customer Satisfaction / Brand Value / Quality / Cost

Unit:[#] NumbersIdeal Range:MinimumLower The Better?:Yes

Description:Number of open defects. We include also fixed but waiting for re-test defects.

Belongs To:Quality KPI DashboardMetric Category:Product

22. Rejected defects

Quality Metrics / Customer Satisfaction / Brand Value / Quality / Cost

Unit:[%] PercentageIdeal Range:MinimumLower The Better?:Yes

Description:Rejected defects are the defects where the consumer states a problem, but the producer or developer did not detect that defect before delivering to the client. It is the comparison of undetected (rejected by client) to the total defects detected during production.

Calculation Method / Formula:The formula for weight of Rejected defects is (#Rejected Defects)/ #Total Defects.

Should be High or Low?:If the number is close to zero, the defected units can be fixed before going to client. Delivery of the defected parts can cost the company much more than increasing budget for the detection and prevention.

Belongs To:Quality KPI DashboardMetric Category:Product

23. Defects Fixed Per Day

Quality Metrics / Customer Satisfaction / Brand Value / Quality / Cost

Unit:[#] NumbersIdeal Range:MinimumLower The Better?:Yes

Description:This metrics indicates the average number of reworked units during working day or working shift. This number may depend on the rework team organization. If the defect can be fixed on the line or it has to go through the separate rework cell. Usually if there is a person or a team responsible for rework, they are trained to be able to jump from one to another production cell in case of needed support.

Should be High or Low?:The number depends on number of defects, but the manufacturing line should be organized in a way that the number of fixed defects is close to the number of occurred defects in a unit of time.

Belongs To:Quality KPI DashboardMetric Category:Product

24. Severe Defects

Quality Metrics / Customer Satisfaction / Brand Value / Quality / Cost

Unit:[%] PercentageIdeal Range:MinimumLower The Better?:Yes

Description:It measures percentage of critically defected goods to the total defects. Usually the critical are the units that cannot be reworked and going to the scrap.

Calculation Method / Formula:Critically defected goods / Total defects

Belongs To:Quality KPI DashboardMetric Category:Product

25. Supplier Defect Rate

Quality Metrics / Customer Satisfaction / Brand Value / Quality / Cost

Unit:[%] PercentageIdeal Range:MinimumLower The Better?:Yes

Description:This metrics indicates the percentage of materials from suppliers not meeting quality specifications.

Should be High or Low?:If the number of bad quality materials is growing it may be a hint for a supplier research. All the material rejections mean longer delivery time, longer time related to complaint documentation.

Belongs To:Quality KPI DashboardMetric Category:Product

 

Below is the summary of Quality KPI metrics:

Quality-KPI-Metrics-Infographic-Image

Most Important KPIs for Different Industries

Performance means different things for each industry or department. So, we collected the most significant KPIs for every industry out there. Learn more about them now!

Healthcare KPIs R&D KPIs
Real Estate KPIs Quality KPIs
Construction KPIs SaaS KPIs
Retail KPIs Procurement KPIs
CRM KPIs IT KPIs
Manufacturing KPIs Project Management KPIs
Supply Chain & Inventory KPIs Call Center KPIs
Digital Marketing KPIs HR KPIs
Finance KPIs Sales KPIs
Marketing KPIs General Management and Operational KPIs
Search