H&M has been at the top of the fashion business for many years. It’s attracting customers from all over the world with its globally recognized brand. The HM SWOT Analysis template is for those who are interested in H&M’s affordability and innovation.
H&M’s diverse product offerings across various segments is a key strength. However, changes in consumer preferences towards sustainable and ethical fashion and economic downturns, or recessions may affect customer purchasing behavior, potentially impacting H&M’s sales and profitability.
The SWOT analysis results will show the company’s internal strengths, and weaknesses, as well as external opportunities and threats.
The HM SWOT Analysis template is available in Excel and PDF formats.
