BCG Matrix Google Sheets Template

The BCG Matrix Google Sheets Template helps you quickly analyze and plan your company’s future investments using this popular strategy model. Let’s dive into what’s BCG Matrix and how to use this model.

The BCG Matrix is an important tool used in strategic business planning. Also, it provides insights into how to allocate resources and identify opportunities for growth in different parts of a company’s operations.

What is the BCG Matrix?

The BCG Matrix, also known as the Boston Consulting Group Matrix, was developed by the Boston Consulting Group (BCG) in the early 1970s. It’s a way to visualize different segments of a company’s portfolio.

In addition, BCG Matrix Google Sheets Template divides a company’s activities into four categories: cash cows, stars, question marks, and dogs.

To clarify, each of these categories has a different level of growth and risk associated with it that must be carefully managed.

• Cash cows have a high market share but a low growth rate.
• While stars have a high market share and high growth rate.
• Question marks are companies with the potential for higher returns if invested properly.
• Dogs have a low market share and low returns.

How to use BCG Matrix in your business?

Firstly, the Portfolio Analysis Template provides an easy way to evaluate your business activities quickly by organizing them. So, you can see where to allocate resources. Also to understand which areas should receive more attention or investment with this BCG Matrix Google Sheets Template.

Secondly, the BCG Matrix helps businesses analyze what products should focus on growing. And, where to invest in order to make maximize profits.

Thirdly, the spreadsheet allows users to create ‘what-if’ scenarios so they can better predict potential outcomes based on various allocation plans.

Lastly, this BCG tool makes it easier to determine where to focus in order to maximize return on investments (ROI).

BCG Matrix Google Sheets Template Sections

Above all, Dashboard is the only sheet that makes up this template in its entirety.

Moreover, you can see some columns in the Dashboard sheet. First, add the Brand names, then the Revenues, Brand Market Share, and Largest Competitor’s Market Share. By filling them out, the template will automatically calculate the Relative Market Share.

Finally, the Numerical Visualization and BCG Matrix would be ready once you filled the data in the columns. So, you can understand which products the company should invest in, and which ones should be divested.

Meanwhile, all you need is an internet connection and a Google account to get started. And everything will be in sync!

BCG Matrix Google Sheets Template Features Summary:

• Portfolio Management Google Sheets Template
• Product matrix with relative market share
• Dynamic dashboard with online BCG Matrix
• All printable
• Informational notes included
• Ready-to-use template
• Works on any operating system
• Suitable for any device including mobile, tablet, desktop