Digital Marketing KPI Dashboard Google Sheets Template

This Digital Marketing KPI Dashboard Google Sheets Template helps you track your KPIs better than ever in an era of social platforms. In this changing marketing landscape, it is more important than ever to plan your short and long-term KPIs.

It is very easy for different people to interpret the same goal differently, even if it seems as straightforward as a quantified KPI. Therefore, KPIs must be SMART:

• Specific
• Measurable
• Achievable
• Relevant
• Time-Bound

You should always track your KPI and also OKR (Objectives and Key Results) metrics for a sustainable business. What’s the difference bewteen KPI and OKR? Well, KPIs are used to monitor day-to-day activities, while OKRs are used to drive innovation.

Benefits of a Brand Metrics Dashboard

In order to determine success in marketing, you should trust in KPIs. You can analyze the effectiveness of specific campaigns, determine where your strategy lacks, and devise data-driven strategies for improvement simultaneously. In this way, you can make informed decisions by assigning numbers to each of your efforts.

Key Metrics For Digital Marketing KPI Dashboard Google Sheets Template

In the SEO KPI dashboard, you can use the following metrics according to your preference:

Goal Completions (Conversions), Revenue, Web Traffic (Sessions), Conversion Rate, Links Published (SEO), Email Subscribers, Email Opens, Social Media Followers, PPC Cost, PPC Conversions, etc.

Digital Marketing KPI Dashboard Google Sheets Template Sections:

There is an input part and an output part in this template. It is possible to go through all other sheets of the template with a single click of the Navigation Menu on the first sheet. 

• Metrics: Firstly, in this section, you have to add each of your desired metrics one at a time. Additionally, units can be added and a low-level metric can be specified.
• Current Year Actual and Cumulative: Secondly, the KPI Dashboard Google Sheets Template calculates the actual cumulative of the current year, the target incremental of the current year, and the actual cumulative of the previous year by adding the results for each month to this sheet.

• Analysis by Month: Here you can see a detailed summary of your overall analytics by selecting the Month option, and the template will automatically display the results in color code and numbers. 

• KPI Analysis: Last but not least, here you can see a detailed summary of your data in different chart types.

Meanwhile, all you need is an internet connection and a Google account to get started. And everything will be in sync!

Digital Marketing KPI Dashboard Google Sheets Template Features Summary:

• Digital marketing KPI tool in Google Sheets
• Defining specific Unit for each metric
• Monthly and Cumulative trends in graphic charts for each KPI
• Ready to Print template
• Informational notes included
• No installation is needed, ready to use
• Works on any operating system
• Suitable for any device including mobile, tablet, desktop