Marketing KPI Dashboard Google Sheets Template

The Marketing KPI Dashboard Google Sheets Template is a marketing analytics tool that tracks and reports marketing performance. Also, this helps you inform marketing strategy and define business objectives.

Above all, an effective Marketing KPI Dashboard Google Sheets Template should include the following common metrics: Cost per lead, web traffic sources, return on marketing investment (ROI), MRR and ARR, churn rate, retention, new subscribers, additional cart items, sales by contact method, and goal completion rates. This template will be a reference for your OKR (Objectives and Key Results) tracking.

What are some Key Metrics that you can include in your Marketing KPI Dashboard?

1-Goal Completion

Firstly, it is important to include the Goal Completion Rate in your Marketing Dashboard Google Sheets Template. So, you can understand how quickly your marketing strategy is producing results. This metric can be calculated using metrics such as Visits, Sessions, Leads, and Successful Conversions.

2-Cost per Lead

Additionally, it is critical for businesses to keep track of the amount they paid per lead. Metrics such as Time, Ad Spend, and Other Expenses can help calculate the Cost per Lead. As a result, Cost per Lead can help determine how to fine-tune investments in order to convert each lead more effectively.

3-Retention of Visitors/Users

Simply, marketing success is measured by the number of visitors you can bring back after an initial visit. Site traffic can then be used for effective remarketing that results in more sales. Therefore, you can add these Key Metrics to your Marketing KPI Dashboard Google Sheets Template.

4-Marketing ROI

To clarify, if you use a certain Marketing Strategy, you will get a real idea of the overall profits in-store. An ROI ratio of 5:1 indicates a successful Marketing Campaign. Besides, you can calculate ROI by combining gross profits and marketing investment to determine whether your marketing strategy is successful or not.

What are the benefits of using Someka Key Performance Indicators (KPIs) in Marketing?

• Sales and revenue forecasting with better accuracy
• Time savings
• Visibility into performance
• Operational insight from monthly and cumulative comparisons.

What sections are included in this Marketing KPI Dashboard Google Sheets Template?

Basically, the template has sheets for:
1. The Navigation Menu allows you to find the sheets you need with different buttons.

2. The Metrics sheet allows you to enter each of your Key Metrics, their description, and their unit of measurement. It is important to note that you can use time or money to measure the growth of some KPIs.

3. Current Year Actual and Target + Previous Year Actuals: You add the results for each month in this sheet, and then the Marketing KPI Dashboard Google Sheets Template calculates the current year actual cumulative, current year target cumulative, and previous year actual cumulative.

4. With the Monthly Analysis part, you can better understand the results of your metrics by comparing monthly and cumulative results. So, just choose which month you want to see the result for and the will show you.

5. The KPI Analysis and Charts: In this part, you can also track each metric you want in three different types of charts, making it a great tool for presenting data to C-level managers as well as team members.

Meanwhile, all you need is an internet connection and a Google account to get started. And everything will be in sync!

Marketing KPI Dashboard Google Sheets Template Features Summary:

• Google Sheets KPI dashboard for marketing
• Including a specific unit for each KPI
• Monitoring the performance of each metric over time
• Ready to Print template
• Informational notes included
• Ready to use template
• Works on any operating system
• Suitable for any device including mobile, tablet, desktop