PESTLE Analysis Google Sheets Template

PESTLE analysis is a widely-used tool to support management decisions, and now it’s available as a Google Sheets template, providing a simple yet valuable analysis within your industry.

What is PESTLE Analysis in Google Sheets?

PESTLE Analysis in Google Sheets helps you understand the external pressures on your business by considering Political, Economic, Social, Technological, Environmental, and Legal factors.

If you want to monitor macro-environmental factors, PESTLE in Google Sheets is a valuable framework to analyze your business performance. Whether you’re venturing into a new business, foreign market, or starting a new project, PESTLE, along with tools like Porter’s Five Forces or SWOT, will be your guide.

PESTLE Analysis Google Sheets Template Factors

These PESTLE Analysis factors focus on how the government impacts the economy, specific industries, or the legal aspects of operations. Government influences that affect your business fall under political factors, including government policies, foreign trade, political stability, labor and environmental laws, trade restrictions, and more.

E – Economic Factors:

Economic factors are the keystones of your business, reflecting the economy’s performance. These factors encompass exchange rates, growth, supply and demand, inflation rates, unemployment rates, and their impact on organizational profitability and consumer purchasing power.

S – Sociological Factors:

Sociological factors cover demographics, population growth rate, age distribution, income distribution, family size, safety, health consciousness, lifestyle attitudes, and cultural barriers. Marketers find these aspects crucial when targeting and identifying their customer segment.

T – Technological Factors:

These factors focus on technology’s influence on industry and market operations. The level of innovation, automation, research and development (R&D) activity, technological change, and technological awareness in the market play a role in decision-making regarding industry entry, product launch, or production outsourcing.

L – Legal Factors:

Legal factors encompass taxation and regulations, including health and safety, equal opportunities, advertising standards, consumer rights, and various laws. They may overlap with political factors but include specific laws such as discrimination, employment, copyright, patent, and health and safety laws.

E – Environmental Factors:

Environmental factors, also known as “ecological factors,” include weather, climate, environmental policies, climate change, natural disasters, air and water pollution, recycling standards, and more. These factors have gained importance due to the need for raw materials, pollution targets, ethical business practices, and government-set carbon footprint targets.

PESTLE Analysis Google Sheets Template Features Summary:

• Easy to fill PESTLE Analysis Template in Google Sheets
• Online sheet to prepare PESTEL Analysis for your business
• Professional design
• Full Print Ready
• Informational notes
• No installation needed. Ready to use.
• Works both on Mac and Windows
• Available on all devices (mobile, desktop, and tablet)