Digital Marketing KPI Dashboard Excel Template
Excel KPI spreadsheet for digital marketers. Track your key metrics on social media, SEO, PPC and leads. Printable dashboard with trend charts.
TEMPLATE DESCRIPTION
If you are working in the fast pace and ever-changing digital marketing industry then you know keeping your finger on the pulse is a mandatory requirement. Surely, you and or your clients will want proven results, which usually come with numbers. This is where the Digital Marketing KPI Dashboard Excel Template can help you show them the best delivery format.
Thus, this instant access Excel Template will take your results and turn them into presentable data which can be analyzed to give you a better picture of how successful you have been. This template will be a reference for your OKR (Objectives and Key Results) tracking.
How Do You Select the Right Digital Marketing KPIs To Follow?
To emphasize, with so much information out there regarding digital marketing activities, it’s hard to choose the right measures. First of all, you have your personal or client requirements, or you might have a proposed number from your research. Moreover, inside the template, you’ll find 38 most used performance indicators for digital marketing.
These have been categorized into five main groups consisting of the following:
- Lead Generation
- Website & Traffic Metrics
- SEO Optimization
- Paid Advertising
- Social Media Tracking
The Template also allows you to add, organize and track your own unique KPI parameters.
Basically, this template consists of two sections: inputs and outputs. Current Year Actuals, Targets, and Previous Year Actuals are all available in Metric Settings. In the Output parts, also there is a Monthly Dashboard and Trends.
Getting Started in Creating Your Digital Marketing KPI Dashboard
Once you have chosen your particular metrics, you will then be asked to enter your target goals and a current figure for you and or your team. Comparison of your previous, actual, and future data is at your fingertips with the dashboard trending charts showing you in an instant how you are progressing. This super cool template offers much more:
- Firstly, the descriptions of Digital Marketing and its Key Performance Indicators
- Also, Trend Charting
- Purposeful Comparison of both Past and Actual Target Values
- Lastly, 30-day & Running Cumulative Breakdowns
Metrics of Digital Marketing Kpi Dashboard Excel Template
Firstly, we’ve included some sample data for you in this section; of course, you can change/remove these data and add your own. Also, if you need more rows, go ahead and add as many as you need.
Monthly Analysis
This section allows you to track each KPI’s monthly and cumulative performance. Begin by selecting a month from the dropdown menu. Also, the template will compare your current year’s data to last year’s data and display the results in green, yellow, and red.
KPI Analysis
This sheet allows you to compare monthly data with an overall analysis. There is also a Bar Chart that displays the Overall Analysis per Month. This section assists you in better analyzing your KPIs.
In summary, this purpose-built KPI Dashboard Template for digital marketing offers you a fantastic way to monitor your critical fast-paced data as well as make the essential on-track comparisons for past, current, and goal-related targets.
Features Summary
- Monthly & Collective Analysis
- Connections Between Past Year and Present Target Figures
- Dashboard Summary with Interactive Charts
- Easy to Use Design and Presentation Facilities
- Simple Instructions Inside Each Sheet
- Works with Excel 2010 Onwards
- Runs on both Mac & Windows
- No installation needed. Ready to use
- Print Friendly
- White Label
- Does not include any VBA macros
EXCEL KPI DASHBOARDS COLLECTION
PRODUCT VIDEO
Watch the video below to see the template in action! Presentation also includes usage notes, explanations and tips & tricks about the template.
USER REVIEWS & COMMENTS
23 reviews for Digital Marketing KPI Dashboard Excel Template
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Zhen ni Gann –
Hello, I get your email, but I dont know how to use the zip file. Sorry im a little newbie with these tech and all things 🙂
Someka –
Hello, happy to have you as our customers. No worries at all, we made an easy tutorial for opening a zip file with images, please check the link to learn how to unzip the file. Also if you need more help please don’t hesitate to get in touch with us: contact@someka.net
Estephanie –
Thank you Someka, it was excactly what I needed. I searched a lot on Google to find you, there are now dozens of kpi templates, but most of them are just commercial things! You know what I mean?! so thanks for this template.
Mehdi Abulhasani –
Hello, I purchased this template in 2021 and since then, I changed my email, and I dont have acess to the originall Excel file you sent me on Email, can you help me?
Someka –
Hi, thanks for reaching out to us. No worries at all, please send us an email and just tell us your name that you purchased the template, and we can check it and send you again the template.
Hope it helps you.
Email: contact@someka.net
Nisha R. –
It is around 40 $ and in my country it is a bit much of money, but I really liked this template and im happy that i dedicated my budget to this.
Nick B –
Oh the price is so hight for this template, is there any off code availabel?
Someka –
Hello, thank you for your feedback.
Actually, we are a team and our developers put so much time and energy to create this template, this is not a not working, or problem template. We have made it out of scratch so our customers can use it just with a few clicks.
Please send us an email, maybe you can be a part of our affiliates and you can get off code.
contact@someka.net
Marketa –
Cool template, use it you wont regret it.
Andy Jace –
liked the yellow notes, helped me to undrestand each sheet.
Frederik Ekers –
Really useful, thanks Someka.
Petri Palossa –
Would it also work on Mac?
Someka –
Yes surely, as far as you have installed Microsoft Excel, you can also use this template on your Mac system too.
Lukas –
Where I can add currency to my kpis?
Someka –
Hello, for adding units that consist of any currency, even days, please check the Metrics sheet and from the Unit, column choose the best option from dropdown menus. And the whole template will be processed with that unit for that specific KPI code.
Sapir Malan –
Nice looking template but a little complex for me.
Roopkomar –
Sorry for this basic question, but how should I know that is 50% good for reaching the target or not?
Someka –
Hello, no worries. Actually, it really depends on your target and time, if it is a small thing with high priority you have to complete at least 80% of the whole job. But if it is a really complex project that took too much time, maybe achieving 50% of it would be okay.
But be sure to check the numbers with your team, you may think 50% is great, but in their opinion maybe 30% is better.
Oksana Matviiv –
What does colors means in the monthly analysis sheet?
Someka –
Green means you reach your goal, yellow means you are near to getting your goal and red means you didn’t reach your goal.
Rachelle C –
Is there any online version of this template available? I really prefer to use it on my phone anytime I wish.
Someka –
Hello, yes. Fortunately, we created a Digital Marketing KPI Google Sheets version for this template too. Please check it. If you have any feedback for us we are here to hear it. Thank you.
Christian Glenn –
I liked the analytics part, good for presentations to managers.
Amer Ali –
I can not unlock the sheets! Is there anyone here to help me?!
Someka –
Hi, sorry for the inconvenience. First, we sent you an email with a zip file, please use the password file in that zip file to unlock each sheet. If you need more help, please get in touch with us by email. contact@someka.net
Felix K. –
Is there any tuturioal for this template? I need more.
Someka –
Hello, thanks for reaching out to us. Yes, we create a Youtube video for each of our products, you can watch it here. Also if you need support please get the technical support package and we will help you ASAP.
Hope it helps.
Senad De Vos –
A great soultion for every marketing/digital team. I put an end to all the followups.
Eva Bandel –
What is the usage of kpi in digital marketing? I purchased it for my team but I need more explanation for them.
Someka –
Digital marketing KPIs measure how well a marketing team is reaching its objectives. They keep the focus on the target, such as increasing income or the number of visitors to a website, and detail the necessary steps and targets to accomplish this.
DennisM –
it seemed very complicated at first but easy to change and edit for your own kpis.
mattedw1 –
digital marketing is more than just “trending” and thank u guys for developing a KPI for it!
richfulton23 –
Great spreadsheet and detailed yet simple to use!
danielvillbrand –
Great and fast delivery!